Placemaking Week Europe 2019

12-15 June, La Marina de Valencia

User-based, cross-sectional, innovative

#lamarinalivinglab

La Marina Living Lab

discover:

In La Marina de València we understand the value of co-creation and the importance of including different actors in the design and improvement of our urban environment. This is why we have collaborated with Western Sydney University (WSU) in the process of consolidating La Marina Living Lab – an urban laboratory, which uses systematic practices of participatory co-creation to design and reimagine inclusive and innovative public spaces. Our Lab is a user-based process through which public space is adjusted to the preferences of those who work, study and play in La Marina. Furthermore, it follows a multi-stakeholder approach, counting on the support of research organizations, public administrations, civic associations as well as the private sector.

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Keynote Speakers

Fernando Vilariño – President of the European Network of Living Labs (EnoLL), Associate Director at the Computer Vision Center and Associate Professor at the Department of Computer Science

  • Philippa Collin – Senior Research Fellow at the Institute for Culture and Society at Western Sydney University. She researches social transformations in digital society
  • Amanda Third – Principal Research Fellow in Digital Social and Cultural Research in the Institute for Culture and Society at Western Sydney University
  • Chema Segovia – Responsible for public space strategy at La Marina de Valencia. His work is oriented toward the elaboration of urban policies and applied social research
  • Charlot Schans – Urban sociologist and anthropologist. Adviser at Stipo with experience in developing international networks and events in the field of urban development and social innovation
  • Jeroen Laven – Partner at Stipo, founder of the European Placemaking Network and co-founder of City at Eye Level. His roles vary from process manager, advisor, concept developer to moderator

Concept

It is clear that innovation does not occur in vacuum. It occurs at the intersection: the metaphorical intersection of disciplines, but also the physical intersection when talented and inventive people meet each other and share their thoughts in spaces beyond the glassdoor office – perhaps in the park outside, in the café next door, or in doing sports together.

Studies have so far focused on quantifying innovation in urban areas according to indicators such as cultural assets, human infrastructure and networked markets. However, little attention has been given to the potential of public space to foster innovation by attracting and retaining talent, facilitating networking, and stimulating spontaneous exchange of knowledge and ideas.

At La Marina de València the link between placemaking and innovation is leveraged through carefully elaborated strategies of design, use, production and governance. For us, success depends on the combination of these four complementary elements that, although distinct in nature, can be oriented toward the same purpose. Despite this four-fold structure being inspired by our unique experience at La Marina, we are confident that a similar framework can be adopted by many other urban sites and especially waterfronts.

Exploring the role of placemaking in fostering open innovation. 

Agenda

Placemaking Week Europe 2019

Placemaking Week Europe 2019 is Europe’s biggest conference and festival celebrating the impact of placemaking on the urban fabric. Approximately 400 placemakers, a diverse mixture of professionals working on creating a better public space and city at eye level, will meet in Valencia from June 12th-15th.
More info